The Future of Urban Transportation
With 20 million visitors expected to pour into Los Angeles for the Olympics in 2028—and hundreds of thousands more arriving for the Super Bowl LXI in 2027 and several World Cup events in 2026—the surge of people and vehicles spread across the event’s sprawling venues will place an enormous strain on the region’s roadways and transportation networks.
Although it’s one of the world’s most congested metropolises, Los Angeles is not alone in its predicament. Hundreds of cities in the U.S. and worldwide struggle with growing and increasingly costly traffic congestion and the lack of public transit and mobility alternatives.
To tackle these challenges, government authorities and transportation companies will need to strengthen and modernize the region’s transportation infrastructure. This will require smart investments in new technologies and innovations aimed at reducing congestion, improving connectivity and mobility, and addressing safety and security concerns.
Such investments will not only prepare the region to handle large-scale, peak-demand events, but will help ultimately shape the future of transportation worldwide.
Breaking new records with guest experiences
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International travel hit an all-time high in 2024, with over 1 billion leisure and business travelers spending as much as $1.3 trillion on the road
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Live-event experiences make up about 20% of the total addressable market (TAM) of $80-$100 billion
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A recent McKinsey survey found that experience-related factors such as safety and security and ease of getting around outweigh costs in the traveler’s decision-making
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Use experiences as incentives for travelers to book stays…When experiences are integrated into a hotel’s core offering, [they] allow opportunities for upselling and boost ancillary revenue… delivering high margins for hotels.”
“The Evolving Role of Experiences in Travel”, McKinsey, 2024